P The process

Trigger. Match. Reply.

Three steps you configure once. After that the flow runs on its own — watching your accounts in real time and answering within Meta's messaging policies.

  1. trigger

    Set a trigger

    Choose what starts a flow: a keyword in a comment, a DM, or a reply to your story. You write the rule once.

    input · comment | dm | story_reply
  2. match

    Match in real time

    We watch your connected accounts through Meta's official API and match each new interaction against your rules the moment it arrives.

    keyword "price" matched · 38ms
  3. reply

    Reply automatically

    A private DM goes out in your voice — a fixed template or an AI draft — tied to that interaction and logged in your inbox.

    send · private_reply · within policy

A1 The result

One interaction, handled end‑to‑end.

A real comment comes in, the keyword matches in milliseconds, and a private reply goes out in your voice — logged and tied to the original interaction. Here's a single flow, annotated.

Fig. A1 Example flow — comment to DM within policy

Comment · @maya.makes

Love this 😍 price please!

Auto-reply · AI draft in your voice

Hey Maya — here's everything: pricing, sizes, and a little welcome gift inside. amplaya.com/m/welcome


sent · private_reply tied to comment_id logged → inbox